PAY LESS DESIGN - WEBSITE DESIGN AND SEARCH ENGINE OPTIMISATION
UK: +44 (0) 7404 499532 Spain: 0034 602144135
email: info@paylessdesign.co.uk
What Makes A Good Website?
Having a website is a great start for any business but in order to sand out from the
crowd, there is a need to have a good website.
While every individual and business is different, it is fair to say that there are many
common and consistent elements found in a good quality website.
These are the elements that we endeavour to place into your site.
Purpose
While a website can be fun and engaging, there needs to be a purpose to it. Whether you want to make actual sales from your site or you
wish to provide information and guidance to potential customers, there should be some aim contained in the creation of your site. Determining
the purpose of your site should be the first action you take as this will set the tone for the rest of your site.
Message and Content
Once you know what the purpose of your site is, delivering this purpose with message and content is crucial. If you want to sell a product, you
want to persuade people that their lives will be improved by buying your product. The content and message can be delivered in a manner that
outlines a problem that your product or service can solve, or it can highlight life improvements that come from your product or service.
When creating content, it is important to focus on your target market. This means the language used and the way content is delivered is
important in effectively engaging with your clients. It is also important to create content that is optimised or search engines.
Optimisation
In order for potential customers to find your site, your website needs to be optimised to appeal to search engines. This means that keyword
and search phrases that potential customers will search on need to be included. Blending the need for search engine optimisation with
providing relevant content for customers is often a difficult task of website creation but when done well, it creates the basis for a website and
firm to achieve success.
Website optimisation also requires understanding of the layout of webpages and how they are viewed by guests and search engines.
Design and Layout
The design and layout of a website is important for many reasons. If a website looks in poor quality, guests will form a negative opinion of your
business and products. This is why you want to have a design and layout that is stylish and professional.
Your site needs to be easy to view and in the modern era, it needs to be able to be read on a manner of different screen sizes. Good website
design will ensure your site is optimised for PCs, Macs, laptops, tablets and smartphones.
Accessibility and Navigation
Following on from this, a good website is easy to navigate around. This means that people should be able to find what they are looking for
quickly and there should be links to take people to where they want to be.
Keeping It Fresh
A good website should also be updated regularly. This will help people to come back on a regular basis and it will also help to optimise the site
for search engines.
+34 602 144 135
+44 (0) 7404 499532
Areas covered:
Aberaeron, Aberdare, Aberdeen, Aberfeldy, Abergavenny, Abergele, Abertillery, Aberystwyth, Abingdon, Accrington, Adlington, Airdrie, Alcester, Aldeburgh, Aldershot, Aldridge, Alford, Alfreton, Alloa, Alnwick, Alsager, Alston, Amesbury, Amlwch, Ammanford, Ampthill,
Andover, Annan, Antrim, Appleby in Westmorland, Arbroath, Armagh, Arundel, Ashbourne, Ashburton, Ashby de la Zouch, Ashford, Ashington, Ashton in Makerfield, Atherstone, Auchtermuchty, Axminster, Aylesbury, Aylsham, Ayr, Bacup, Bakewell, Bala, Ballater, Ballycastle,
Ballyclare, Ballymena, Ballymoney, Ballynahinch, Banbridge, Banbury, Banchory, Banff, Bangor, Barmouth, Barnard Castle, Barnet, Barnoldswick, Barnsley, Barnstaple, Barrhead, Barrow in Furness, Barry, Barton upon Humber, Basildon, Basingstoke, Bath, Bathgate, Batley,
Battle, Bawtry, Beaconsfield, Bearsden, Beaumaris, Bebington, Beccles, Bedale, Bedford, Bedlington, Bedworth, Beeston, Bellshill, Belper, Berkhamsted, Berwick upon Tweed, Betws y Coed, Beverley, Bewdley, Bexhill on Sea, Bicester, Biddulph, Bideford, Biggar,
Biggleswade, Billericay, Bilston, Bingham, Birkenhead, Birmingham, Bishop Auckland, Blackburn, Blackheath, Blackpool, Blaenau Ffestiniog, Blandford Forum, Bletchley, Bloxwich, Blyth, Bodmin, Bognor Regis, Bollington, Bolsover, Bolton, Bootle, Borehamwood, Boston,
Bourne, Bournemouth, Brackley, Bracknell, Bradford, Bradford on Avon, Brading, Bradley Stoke, Bradninch, Braintree, Brechin, Brecon, Brentwood, Bridge of Allan, Bridgend, Bridgnorth, Bridgwater, Bridlington, Bridport, Brigg, Brighouse, Brightlingsea, Brighton, Bristol,
Brixham, Broadstairs, Bromsgrove, Bromyard, Brynmawr, Buckfastleigh, Buckie, Buckingham, Buckley, Bude, Budleigh Salterton, Builth Wells, Bungay, Buntingford, Burford, Burgess Hill, Burnham on Crouch, Burnham on Sea, Burnley, Burntisland, Burntwood, Burry Port,
Burton Latimer, Bury, Bushmills, Buxton, Caernarfon, Caerphilly, Caistor, Caldicot, Callander, Calne, Camberley, Camborne, Cambridge, Camelford, Campbeltown, Cannock, Canterbury, Cardiff, Cardigan, Carlisle, Carluke, Carmarthen, Carnforth, Carnoustie,
Carrickfergus, Carterton, Castle Douglas, Castlederg, Castleford, Castlewellan, Chard, Charlbury, Chatham, Chatteris, Chelmsford, Cheltenham, Chepstow, Chesham, Cheshunt, Chester, Chester le Street, Chesterfield, Chichester, Chippenham, Chipping Campden,
Chipping Norton, Chipping Sodbury, Chorley, Christchurch, Church Stretton, Cinderford, Cirencester, Clacton on Sea, Cleckheaton, Cleethorpes, Clevedon, Clitheroe, Clogher, Clydebank, Coalisland, Coalville, Coatbridge, Cockermouth, Coggeshall, Colchester,
Coldstream, Coleraine, Coleshill, Colne, Colwyn Bay, Comber, Congleton, Conwy, Cookstown, Corbridge, Corby, Coventry, Cowbridge, Cowdenbeath, Cowes, Craigavon, Cramlington, Crawley, Crayford, Crediton, Crewe, Crewkerne, Criccieth, Crickhowell, Crieff, Cromarty,
Cromer, Crowborough, Crowthorne, Crumlin, Cuckfield, Cullen, Cullompton, Cumbernauld, Cupar, Cwmbran, Dalbeattie, Dalkeith, Darlington, Dartford, Dartmouth, Darwen, Daventry, Dawlish, Deal, Denbigh, Denton, Derby, Dereham, Devizes, Dewsbury, Didcot, Dingwall,
Dinnington, Diss, Dolgellau, Donaghadee, Doncaster, Dorchester, Dorking, Dornoch, Dover, Downham Market, Downpatrick, Driffield, Dronfield, Droylsden, Dudley, Dufftown, Dukinfield, Dumbarton, Dumfries, Dunbar, Dunblane, Dundee, Dunfermline, Dungannon, Dunoon,
Duns, Dunstable, Durham, Dursley, Easingwold, East Grinstead, East Kilbride, Eastbourne, Eastleigh, Eastwood, Ebbw Vale, Edenbridge, Edinburgh, Egham, Elgin, Ellesmere, Ellesmere Port, Ely, Enniskillen, Epping, Epsom, Erith, Esher, Evesham, Exeter, Exmouth, Eye,
Eyemouth, Failsworth, Fairford, Fakenham, Falkirk, Falkland, Falmouth, Fareham, Faringdon, Farnborough, Farnham, Farnworth, Faversham, Felixstowe, Ferndown, Filey, Fintona, Fishguard, Fivemiletown, Fleet, Fleetwood, Flint, Flitwick, Folkestone, Fordingbridge, Forfar,
Forres, Fort William, Fowey, Framlingham, Fraserburgh, Frodsham, Frome, Gainsborough, Galashiels, Gateshead, Gillingham, Glasgow, Glastonbury, Glossop, Gloucester, Godalming, Godmanchester, Goole, Gorseinon, Gosport, Gourock, Grange over Sands,
Grangemouth, Grantham, Grantown on Spey, Gravesend, Grays, Great Yarmouth, Greenock, Grimsby, Guildford, Haddington, Hadleigh, Hailsham, Halesowen, Halesworth, Halifax, Halstead, Haltwhistle, Hamilton, Harlow, Harpenden, Harrogate, Hartlepool, Harwich,
Haslemere, Hastings, Hatfield, Havant, Haverfordwest, Haverhill, Hawarden, Hawick, Hay on Wye, Hayle, Haywards Heath, Heanor, Heathfield, Hebden Bridge, Helensburgh, Helston, Hemel Hempstead, Henley on Thames, Hereford, Herne Bay, Hertford, Hessle, Heswall,
Hexham, High Wycombe, Higham Ferrers, Highworth, Hinckley, Hitchin, Hoddesdon, Holmfirth, Holsworthy, Holyhead, Holywell, Honiton, Horley, Horncastle, Hornsea, Horsham, Horwich, Houghton le Spring, Hove, Howden, Hoylake, Hucknall, Huddersfield, Hungerford,
Hunstanton, Huntingdon, Huntly, Hyde, Hythe, Ilford, Ilfracombe, Ilkeston, Ilkley, Ilminster, Innerleithen, Inveraray, Inverkeithing, Inverness, Inverurie, Ipswich, Irthlingborough, Irvine, Ivybridge, Jarrow, Jedburgh, Johnstone, Keighley, Keith, Kelso, Kempston, Kendal, Kenilworth,
Kesgrave, Keswick, Kettering, Keynsham, Kidderminster, Kilbarchan, Kilkeel, Killyleagh, Kilmarnock, Kilwinning, Kinghorn, Kingsbridge, Kington, Kingussie, Kinross, Kintore, Kirkby, Kirkby Lonsdale, Kirkcaldy, Kirkcudbright, Kirkham, Kirkwall, Kirriemuir, Knaresborough,
Knighton, Knutsford, Ladybank, Lampeter, Lanark, Lancaster, Langholm, Largs, Larne, Laugharne, Launceston, Laurencekirk, Leamington Spa, Leatherhead, Ledbury, Leeds, Leek, Leicester, Leighton Buzzard, Leiston, Leominster, Lerwick, Letchworth, Leven, Lewes, Leyland,
Lichfield, Limavady, Lincoln, Linlithgow, Lisburn, Liskeard, Lisnaskea, Littlehampton, Liverpool, Llandeilo, Llandovery, Llandrindod Wells, Llandudno, Llanelli, Llanfyllin, Llangollen, Llanidloes, Llanrwst, Llantrisant, Llantwit Major, Llanwrtyd Wells, Loanhead, Lochgilphead,
Lockerbie, Londonderry, Long Eaton, Longridge, Looe, Lossiemouth, Lostwithiel, Loughborough, Loughton, Louth, Lowestoft, Ludlow, Lurgan, Luton, Lutterworth, Lydd, Lydney, Lyme Regis, Lymington,Lynton, Mablethorpe, Macclesfield, Machynlleth, Maesteg, Magherafelt,
Maidenhead, Maidstone, Maldon, Malmesbury, Malton, Malvern, Manchester, Manningtree, Mansfield, March, Margate, Market Deeping, Market Drayton, Market Harborough, Market Rasen, Market Weighton, Markethill, Markinch, Marlborough, Marlow, Maryport, Matlock,
Maybole, Melksham, Melrose, Melton Mowbray, Merthyr Tydfil, Mexborough, Middleham, Middlesbrough, Middlewich, Midhurst, Midsomer Norton, Milford Haven, Milngavie, Milton Keynes, Minehead, Moffat, Mold, Monifieth, Monmouth, Montgomery, Montrose, Morecambe,
Moreton in Marsh, Moretonhampstead, Morley, Morpeth, Motherwell, Musselburgh, Nailsea, Nailsworth, Nairn, Nantwich, Narberth, Neath, Needham Market, Neston, New Mills, New Milton, Newbury, Newcastle, Newcastle Emlyn, Newcastle upon Tyne, Newent, Newhaven,
Newmarket, Newport, Newport Pagnell, Newport on Tay, Newquay, Newry, Newton Abbot, Newton Aycliffe, Newton Stewart, Newton le Willows, Newtown, Newtownabbey, Newtownards, Normanton, North Berwick, North Walsham, Northallerton, Northampton, Northwich,
Norwich, Nottingham, Nuneaton, Oakham, Oban, Okehampton, Oldbury, Oldham, Oldmeldrum, Olney, Omagh, Ormskirk, Orpington, Ossett, Oswestry, Otley, Oundle, Oxford, Padstow, Paignton, Painswick, Paisley, Peebles, Pembroke, Penarth, Penicuik, Penistone,
Penmaenmawr, Penrith, Penryn, Penzance, Pershore, Perth, Peterborough, Peterhead, Peterlee, Petersfield, Petworth, Pickering, Pitlochry, Pittenweem, Plymouth, Pocklington, Polegate, Pontefract, Pontypridd, Poole, Port Talbot, Portadown, Portaferry, Porth, Porthcawl,
Porthmadog, Portishead, Portrush, Portsmouth, Portstewart, Potters Bar, Potton, Poulton le Fylde, Prescot, Prestatyn, Presteigne, Preston, Prestwick, Princes Risborough, Prudhoe, Pudsey, Pwllheli, Ramsgate, Randalstown, Rayleigh, Reading, Redcar, Redditch, Redhill,
Redruth, Reigate, Retford, Rhayader, Rhuddlan, Rhyl, Richmond, Rickmansworth, Ringwood, Ripley, Ripon, Rochdale, Rochester, Rochford, Romford, Romsey, Ross on Wye, Rostrevor, Rothbury, Rotherham, Rothesay, Rowley Regis, Royston, Rugby, Rugeley, Runcorn,
Rushden, Rutherglen, Ruthin, Ryde, Rye, Saffron Walden, Saintfield, Salcombe, Sale, Salford, Salisbury, Saltash, Saltcoats, Sandbach, Sandhurst, Sandown, Sandwich, Sandy, Sawbridgeworth, Saxmundham, Scarborough, Scunthorpe, Seaford, Seaton, Sedgefield, Selby,
Selkirk, Selsey, Settle, Sevenoaks, Shaftesbury, Shanklin, Sheerness, Sheffield, Shepshed, Shepton Mallet, Sherborne, Sheringham, Shildon, Shipston on Stour, Shoreham by Sea, Shrewsbury, Sidmouth, Sittingbourne, Skegness, Skelmersdale, Skipton, Sleaford, Slough,
Smethwick, Soham, Solihull, Somerton, South Molton, South Shields, South Woodham Ferrers, Southam, Southampton, Southborough, Southend on Sea, Southport, Southsea, Southwell, Southwold, Spalding, Spennymoor, Spilsby, Stafford, Staines, Stamford, Stanley, Staveley,
Stevenage, Stirling, Stockport, Stockton on Tees, Stoke on Trent, Stone, Stowmarket, Strabane, Stranraer, Stratford upon Avon, Strood, Stroud, Sudbury, Sunderland, Sutton Coldfield, Sutton in Ashfield, Swadlincote, Swanage, Swanley, Swansea, Swindon, Tadcaster, Tadley,
Tain, Talgarth, Tamworth, Taunton, Tavistock, Teignmouth, Telford, Tenby, Tenterden, Tetbury, Tewkesbury, Thame, Thatcham, Thaxted, Thetford, Thirsk, Thornbury, Thrapston, Thurso, Tilbury, Tillicoultry, Tipton, Tiverton, Tobermory, Todmorden, Tonbridge, Torpoint,
Torquay, Totnes, Totton, Towcester, Tredegar, Tregaron, Tring, Troon, Trowbridge, Truro, Tunbridge Wells, Tywyn, Uckfield, Ulverston, Uppingham, Usk, Uttoxeter, Ventnor, Verwood, Wadebridge, Wadhurst, Wakefield, Wallasey, Wallingford, Walsall, Waltham Abbey,
Waltham Cross, Walton on Thamesm, Walton on the Naze, Wantage, Ware, Wareham, Warminster, Warrenpoint, Warrington, Warwick, Washington, Watford, Wednesbury, Wednesfield, Wellingborough, Wellington, Wells, Wells next the Sea, Welshpool, Welwyn Garden City,
Wem, Wendover, West Bromwich, Westbury, Westerham, Westhoughton, Weston super Mare, Wetherby, Weybridge, Weymouth, Whaley Bridge, Whitby, Whitchurch, Whitehaven, Whitley Bay, Whitnash, Whitstable, Whitworth, Wick, Wickford, Widnes, Wigan, Wigston, Wigtown,
Willenhall, Wincanton, Winchester, Windermere, Winsford, Winslow, Wisbech, Witham, Withernsea, Witney, Woburn, Woking, Wokingham, Wolverhampton, Wombwell, Woodbridge, Woodstock, Wootton Bassett, Worcester, Workington, Worksop, Worthing, Wotton under Edge,
Wrexham, Wymondham, Yarm, Yarmouth, Yate, Yateley, Yeadon, Yeovil, York,Aberdeen, Armagh, Bangor, Bath, Belfast, Birmingham, Bradford, Brighton and Hove, Bristol, Cambridge, Canterbury, Cardiff, Carlisle, Chester, Chichester, City of London, Coventry, Derby,
Dundee, Durham, Edinburgh, Ely, Exeter, Glasgow, Gloucester, Hereford, Inverness, Kingston upon Hull, Lancaster, Leeds, Leicester, Lichfield, Lincoln, Lisburn, Liverpool, Londonderry, Manchester, Newcastle upon Tyne, Newport, Newry, Norwich, Nottingham, Oxford,
Peterborough, Plymouth, Portsmouth, Preston, Ripon, Salford, Salisbury, Sheffield, Southampton, St Albans, St Davids, Stirling, Stoke-on-Trent, Sunderland, Swansea, Truro, Wakefield, Wells, Westminster, Winchester, Wolverhampton, Worcester, York,Avon, Bedfordshire,
Berkshire, Borders, Buckinghamshire, Cambridgeshire, Central, Cheshire, Cleveland, Clwyd, Cornwall, County Antrim, County Armagh, County Down, County Fermanagh, County Londonderry, County Tyrone, Cumbria, Derbyshire, Devon, Dorset, Dumfries and Galloway,
Durham, Dyfed, East Sussex, Essex, Fife, Gloucestershire, Grampian, Greater Manchester, Gwent, Gwynedd County, Hampshire, Herefordshire, Hertfordshire, Highlands and Islands, Humberside, Isle of Wight, Kent, Lancashire, Leicestershire, Lincolnshire, Lothian,
Merseyside, Mid Glamorgan, Norfolk, North Yorkshire, Northamptonshire, Northumberland, Nottinghamshire, Oxfordshire, Powys, Rutland, Shropshire, Somerset, South Glamorgan, South Yorkshire, Staffordshire, Strathclyde, Suffolk, Surrey, Tayside, Tyne and Wear,
Warwickshire, West Glamorgan, West Midlands, West Sussex, West Yorkshire, Wiltshire, Worcestershire